Administration List is a UK financial services and business data intelligence platform, helping business buyers engage with distressed business owners to form turnaround solutions. The challenge wasn't a lack of content — it was that consistent publishing wasn't translating into search authority or subscriber growth.
across insolvency & distressed business keywords
increase in organic search clicks
gained via organic search in 3 months
Google News publisher status
Before Foundry, news articles were published twice a week alongside occasional educational content, but articles used a one-size-fits-all format regardless of topic or search intent. Educational pieces sat disconnected from one another, valuable free resources were hard to discover, and news production relied on manual research with no structured way to identify which stories actually mattered.
Administration List now runs on Foundry's AI-powered publishing pipeline. Google Search Console identifies commercial keywords and content gaps, while Google Analytics and Hotjar reveal how visitors actually interact with content. A live monitoring workflow continuously scans for insolvency-related news — administrations, liquidations, winding-up petitions, insolvency notices — scoring each event for relevance before it enters the publishing pipeline.
Once a relevant insolvency event is identified, Foundry automatically pulls listing data, insolvency metrics, and company information, then generates a structured news article using a standardised editorial framework: monitor, identify, match, analyse intent, generate, link, publish, index.
Educational content is organised into keyword clusters based on commercial search opportunities, with related articles reinforcing one another through structured internal linking. News became just as strategic as evergreen content: instead of manually deciding which stories to cover, Foundry continuously surfaces high-value stories and produces consistent, search-optimised articles that can rank quickly for breaking searches — turning content from a publishing exercise into an organic acquisition system.
Administration List became a verified Google News publisher, with insolvency stories now appearing directly within Google News results, and achieved Page 1 rankings across commercially valuable insolvency and distressed business keywords. Google Search Console showed a 40% increase in total clicks (4.85k to 6.78k) and a 50% increase in average click-through rate (1.2% to 1.8%), alongside more than 376,000 impressions over the reporting period.
Most importantly, organic search generated 12+ new paying subscribers directly attributable to organic search within three months — a direct commercial impact, not simply more traffic. Free resources now actively support subscription growth rather than existing in isolation, and content is directly linked to recurring revenue rather than being treated as a standalone marketing exercise.
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